Our story
The modern sales tech stack is broken. As founders who scaled Smartly.io to $100M+ ARR, we lived this reality firsthand. B2B companies are drowning in point solutions, each promising small gains but collectively creating a maze of complexity.
Even early-stage startups are forced to implement and maintain a dozen separate tools just to run basic GTM. This results in fragmented data, broken workflows, and hours spent on manual updates. And most importantly - lost human connection in B2B growth. All time away from activities that actually moves the needle.
We started Zero because we believe there's a better way.
What we're building
Zero isn't just another CRM or point solution – it's reimagining how modern growth companies should run their go-to-market. We're building a GTM Operating System with a zero-click experience as a guiding principle.
What does "zero-click" mean? Imagine a world where:
Your CRM comes preloaded with enriched data about your current and future customers
AI agents automatically research, update, and monitor buying signals
Smart email and LinkedIn sequences run in a single, streamlined workflow
Tasks are automatically mined from your communications
Every piece of customer data lives in one unified platform
Our vision is ambitious but clear: Zero will know who your best next customer is, who to contact, how to contact them, and when to reach out.
Our team
We're a small but mighty team of builders, based in Helsinki but working with the most ambitious companies across San Francisco, New York, Berlin, London, Stockholm, Copenhagen and other global startup hubs.
Our backgrounds span enterprise SaaS, B2B sales, product development, customer success, design, and growing startups into scaleups. What unites us is our obsession with craft and our belief that B2B software should be both powerful and a joy to use.
