Our story
The modern sales tech stack is broken. As founders who scaled Smartly.io to $100M+ ARR, we lived this reality firsthand. B2B companies are drowning in point solutions, each promising small gains but collectively creating a maze of complexity.
Even early-stage startups are forced to implement and maintain a dozen separate tools just to run basic GTM. This results in fragmented data, broken workflows, and hours spent on manual updates. And most importantly - lost human connection in B2B growth. All time away from activities that actually moves the needle.
We started Zero because we believe there's a better way.
What we're building
Zero isn't just another CRM or point solution – it's reimagining how modern growth companies should run their go-to-market. We're building a GTM Operating System with a zero-click experience as a guiding principle.
What does "zero-click" mean? Imagine a world where:
Your CRM comes preloaded with enriched data about your current and future customers
AI agents automatically research, update, and monitor buying signals
Smart email and LinkedIn sequences run in a single, streamlined workflow
Tasks are automatically mined from your communications
Every piece of customer data lives in one unified platform
Our vision is ambitious but clear: Zero will know who your best next customer is, who to contact, how to contact them, and when to reach out.
Our team
We're a small but mighty team of builders, based in Helsinki but working with the most ambitious companies across San Francisco, New York, Berlin, London, Stockholm, Copenhagen and other global startup hubs.
Our backgrounds span enterprise SaaS, B2B sales, product development, customer success, design, and growing startups into scaleups. What unites us is our obsession with craft and our belief that B2B software should be both powerful and a joy to use.
Our values
Speed first
We execute faster than anyone else, with a foundation of quality. Quick decisions and rapid shipping are our defaults, but we won’t compromise on doing things right. Clean code and magically fast product experiences that help our customers outpace their competition.
Customer intimacy
We don't just talk regularly to our customers - we build alongside them. We seek out forward-thinking partners who challenge us and shape our product. Daily engagement with users isn't a chore, it's our secret weapon.
Elegantly powerful
We believe best B2B softwares marry powerful automations with well designed and crafted opinionated interfaces for your daily work. Most of today’s business tools feel like they were designed with too many cuts and compromises, built for the enterprises requiring 1000s of customizations. We're bringing product craftsmanship back to B2B.
Global ambition
We're here to challenge Salesforce, HubSpot, and hundreds of point solutions head-on. Our goal is to become the default platform for next-gen companies worldwide. While we're building our core team in Helsinki, we work daily with the best customers, talent and investors globally.
All in
We are not here to build a second or third best company in its category, but the absolute best. This requires hard work and commitment to our vision over the coming years. Zero is not your typical 9-to-5 workplace but at the same time we also believe in the right balance to recharge and finding new ideas from outside of work regularly.
Founder mindset
We all act like founders and there’s no micromanaging (but expect occasional founder obsession with the right details). We trust our team with real ownership and big responsibilities from day 1. Many of us have been founders and early startup employees before and we seek to hire self-driving teammates.
Join us
Reinventing CRM isn't for the faint-hearted. If you're excited about:
Building category-defining products
Working with the latest AI technologies
Challenging the status quo in one of software's oldest categories
Creating tools that people actually want to use
Being backed by top investors like 20VC who share our vision
...then stay tuned. While we haven't published our open roles yet, we're always interested in meeting exceptional people - especially crafted product builders. Check back soon!
