Scott Graumlich,
Challenge
Two-person team drowning in manual work
When Extend launched self-serve alongside their Series A, they went from dozens of accounts monthly to thousands overnight. Their two-person sales team was drowning.
"Mike was back-to-back on calls. I was sitting there not even knowing what I was doing anymore - too many leads to deal with," recalls Scott Graumlich.
The breaking points:
1
Manual maintenance hell: "The last thing I need to be doing is updating records"
2
No visibility: Weekly pipeline reviews were a fire drill - nothing was updated
3
10x velocity increase: Self-serve launch meant thousands of new users flooding in
Solution
A CRM built for AI-native startups
Extend switched to Zero and immediately felt the difference. Implementation took days, not months.
Instant visibility
Zero's activity tracking and analytics dashboards were game-changers. "In one second, I have my target deal list," says Scott. The team could instantly see who was actually using the product versus who are just kicking tires.
Setup in minutes
"I could configure exactly what I needed in five minutes. That's not possible in all the other CRMs or tools we tested," Scott notes. No consultants. No training. Just speed.
Unified GTM platform
Zero pulled together Stripe billing, PostHog usage, Pylon support data, and sales pipeline in one place. "Finally, we can build meaningful automations on top of real data," Scott explains.
Built for AI, not retrofitted
Most CRMs slapped AI features onto old architecture. Zero started fresh in 2024, built for a world where AI agents do the grunt work. "This is the first solution that actually reads my mind as a seller in 2025 - it’s obvious AI wasn’t just an afterthought," says Mike.
Solution
How Extend automated product-led pipeline growth
PostHog product analytics and customer activities visible in Zero
Mike Dombrowski,
Results
Scaled to 10x customers without adding sales headcount
With Zero, Extend handled their massive self-serve launch - something Scott believes would've been impossible with their old setup.
$1.5M
New pipeline per quarter from better focus on engaged users
Zero time on CRM maintenance
Everything automated
10x customers
Without adding sales headcount
Avoided Salesforce
"That's not in our path, ever" says Scott
Looking forward
Agents that actually work
Extend sees Zero's unified data as the foundation for real automation:
"You have our Stripe data, PostHog data, call transcripts, LinkedIn messages - all the building blocks to build meaningful agent automation."
Future capabilities Extend is excited about:
1
AI agents built on unified customer data
2
Agentic lead discovery and outreach
3
Closed-lost analysis with product usage context
4
Automated objection handling based on transcript analysis
For Extend, Zero isn't just a CRM. It's their entire GTM system - giving them the foundation to keep growing without the enterprise bloat.
