Zero raises $2.7M to build a zero-click CRM

We're thrilled to announce that we have raised a $2.7M pre-seed round led by 20VC, with participation from 20Growth, 20Product, Discovery Ventures, Illusian, Greens and notable angels including James Hawkins (PostHog), Irena Goldenberg (Highland), Jeremy Yap, and others.

The GTM Stack is Broken

The modern go-to-market stack has exploded beyond recognition. As founders who've scaled Smartly.io to $100M+ ARR, we've lived this reality. Today's B2B companies are drowning in a sea of point solutions, each promising incremental gains but collectively creating a web of complexity. Even early-stage startups are forced to implement and maintain a dozen separate tools to run effective GTM.

The result? Fragmented data. Broken workflows. Hours spent manually updating records. Endless CSV exports and imports. Complex integrations. The loss genuine human connection in B2B sales in a maze of disparate point solutions.

Why We're Building Zero

Zero isn't just another CRM or point solution – it's reimagining how modern growth companies should run their go-to-market. We're building a GTM Operating System with a zero-click experience as a guiding principle.

What does “zero-click” mean? Imagine a world where:

Your CRM comes preloaded with enriched data about your current and future customers
AI agents automatically research, update, and monitor buying signals like job changes, funding rounds, and first-party signals like product usage and billing data to find you new leads
Smart email and LinkedIn sequences run in a single, streamlined workflow
Tasks are automatically mined from your customer communications
Personalized outreach messages are drafted based on AI agent research
Every piece of customer data, from first touch to expansion, lives in one unified platform

Our vision is ambitious but clear: Zero will know who your best next customer is, who to contact, how to contact them, and when to reach out. We're not just building a better CRM – we're creating the operating system that will power the next generation of B2B growth.

The Zero Difference

After months of development and hundreds of conversations with forward-thinking companies across San Francisco, New York, Berlin, London, and other global startup hubs, we've validated that the market is ready for this fundamental shift. The message has been clear: incremental improvements aren't enough. The industry needs a reset. AI will be the tailwind of this reset where we expect fast-moving companies to drive the change and the rest to struggle to keep up.

That's why we're building Zero with three core principles:

Speed First: Inspired by modern productivity apps, Zero keeps things lightning-fast and intuitive. No more updating your CRM because you "have to." The CRM is already up to date.
AI-Native: Built from the ground up to leverage the latest AI models, making every interaction smarter and more efficient.
Unified Platform: One system to replace your fragmented stack, bringing simplicity and craft back to B2B growth.

Backed by the Best

We're proud to partner with 20VC as our lead investor. Like us, they're challenging the status quo of their industry and rewriting the rules. As Harry Stebbings, Founder of 20VC puts it: “I can count on one hand the amount of world-class product visionaries that walk into our office each year, so when I met Tuomo and Santtu, I knew leading their pre-Seed round was a no-brainer. Having scaled Smartly to a unicorn martech automation giant, Tuomo is considered one of the greatest product minds out of the Nordics. And they are building a platform that 20VC and its portfolio will use from day 1.”

Join the Zero-Click Future

We're building Zero alongside the most ambitious companies in the world. If you're pushing the boundaries of what's possible in B2B growth, we want to work with you. We're currently onboarding a select group of design partners who share our vision for the future of GTM.