Sequence branching

Sequence branching that follows what each contact actually does

Branch on a connection acceptance, a response or any filter you like, instead of sending everyone down the same line.

What's new:

You can now add branches to sequences in Zero, so each contact takes a path based on whether they accepted a LinkedIn connection request, responded, or match any filter you like.

A single-line sequence treats everyone the same, whatever they do. Someone who accepts your request should get a LinkedIn message. Everyone else might be better off with an email. Now one sequence handles both, and your next step depends on what the contact actually did.

Three ways to branch:

Branch on connection acceptance

Split contacts after a connection request based on whether they accepted. Send a LinkedIn message to the people who connected, and move everyone else to email.

Branch on response

Split contacts after an email, LinkedIn message or connection request based on whether they replied. You decide which kinds of replies count and how long to wait, so people who stay silent get a follow-up and people who engaged get something different.

Branch on any filter you like

Split contacts on what you already know about them. For example, send contacts with a phone number to a call task and everyone else to an email.

What you can do:

Bring paths back together or let them end separately

Bring both sides back into shared steps, or let each path finish on its own.

Build branches in chat

Describe the logic in chat, and Zero builds the paths in a draft sequence.

Why this matters

Follow-ups work when they match what just happened. With branching, you stop running a separate sequence for each scenario, and contacts get messages that match what they just did.

FAQ

Can Zero sequences branch based on what a contact does?

Yes. Branch on whether a contact accepted a LinkedIn connection request, whether they responded, or any filter you like.

Can one Zero sequence replace several single-line sequences?

Yes. A single-line sequence sends every contact the same steps. With branching, each contact's next step depends on what they did or who they are, all in one sequence.